We're really more interested in you, but if you insist...
We are Strategic Insight Partners.
You... are wondering what that means, exactly.
First things first, what we do: we provide marketing and technology services to small and medium size businesses. And so do precisely 37.6 trillion other companies worldwide...
The difference is we are 100% committed to understanding your perfect customer, first and foremost. Marketing and technology are simply tools we use to help us get there.
Everything that we do is viewed through the lens of behavioral economics, which is the study of human decision making in the context of purchases and transactions. Be it money in exchange for goods, trust in exchange for advice, or attention in exchange for entertainment.
Wildly illogical and "Predictably Irrational" structures in our brains drive all of these purchasing decisions.
And so that is where we start every project: Who Are They and What Do They Really Want?
Getting traffic is utterly procedural. Driving better conversions is merely a matter of testing and time. But if you don’t understand the mind of the person you’re trying to reach - from the very outset - everything along the path to your goals is muddled and inefficient.
Which means we’re focused on being above the fold inside a prospect’s mind long before we worry about being above the fold on Google.
This might seem like taking the long way around, but it allows us to find the seemingly trivial hinges that can swing the largest doors.
So, back to who we are: The truth is we went with "Strategic Insight Partner" because "Common Sense Advocates" doesn't sound nearly as sexy. Just as the word “psychology” will drive most CEO’s out the window but “behavioral economics” has just the right amount of rebranding to get the boss to pay attention.
At the end of the day We are a small team that your organization can turn to for support and guidance through your most complex business and technical challenges... assuming, of course, that you're comfortable with starting that process by crawling inside the minds of the people that you most want to attract.